A new label system for Ham Street Wines, a certified biodynamic vineyard in Kent, England. Inspired by record labels, the front features a watercolour of a wildflower found in the vineyard, while all essential wine information is placed on the reverse.

We selected Transport for the typeface as a nod to British road signage—referencing the vineyard’s namesake village, Ham Street. The label colour is drawn from Pantone’s Colour of the Year, representing the vintage and year grapes were harvested.